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Bayesian neural network learning for repeat purchase modelling in direct marketing.

Bart BaesensStijn ViaeneDirk Van den PoelJan VanthienenGuido Dedene
Published in: Eur. J. Oper. Res. (2002)
Keyphrases
  • neural network
  • direct marketing
  • marketing strategies
  • learning algorithm
  • learning process
  • database
  • data sets
  • information systems
  • case study
  • knowledge based systems
  • electronic commerce
  • distance function