The Effects of Content Likeability, Content Credibility, and Social Media Engagement on Users' Acceptance of Product Placement in Mobile Social Networks.
Ivan Ka Wai LaiYide LiuPublished in: J. Theor. Appl. Electron. Commer. Res. (2020)
Keyphrases
- social media
- user generated content
- social networks
- social networking sites
- user generated
- social media data
- online social
- social web
- web content
- content creation
- user participation
- social context
- user experience
- online communities
- content sharing
- viral marketing
- online forums
- user activity
- heterogeneous social networks
- emerging topics
- media content
- social media sites
- online social networks
- social networking
- metadata
- online social media
- recommender systems
- relevant content
- mobile services
- social influence
- multiple users
- social media platforms
- multimedia
- social relations
- context aware
- content providers
- mobile applications
- website
- user interests
- mobile internet
- social interaction
- textual content
- social graph
- personalized services