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Smartphones as an Opportunity to Increase Sales in Brick-and-Mortar Stores: Identifying Sales Influencers Based on a Literature Review.

Robert ZimmermannAndreas AuingerRené Riedl
Published in: HCI (23) (2019)
Keyphrases
  • literature review
  • case study
  • public libraries
  • customer service
  • fuzzy theory
  • mobile devices
  • current issues
  • design science
  • e government