Bayesian variable selection for binary response models and direct marketing forecasting.

Geng Cui Man Leung Wong Guichang Zhang

Published in: Expert Syst. Appl. (2010)

Keyphrases

variable selection
linear models
model selection
cross validation
direct marketing
data mining
high dimensional
dimension reduction
input variables
probabilistic model
data sets
machine learning
clustering method
life cycle
data mining applications
database marketing