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Towards Fuzzy Analytics for Digital Video Advertising Campaign Effectiveness and Customer Experience.

Adeolu O. DairoKrisztián Szücs
Published in: Int. J. Fuzzy Log. Intell. Syst. (2019)
Keyphrases
  • digital video
  • video content
  • fuzzy sets
  • video data
  • advertising campaigns
  • marketing campaigns
  • digital audio
  • content based access
  • multimedia
  • digital tv
  • social media
  • data management
  • business intelligence