Towards Understanding Users' Motivation in a Q&A Social Network Using Social Influence and the Moderation by Culture.
Ifeoma AdajiJulita VassilevaPublished in: UMAP (2017)
Keyphrases
- social influence
- social networks
- social interaction
- social relations
- online communities
- online social
- social relationships
- network structure
- social psychology
- user preferences
- viral marketing
- influence propagation
- social graph
- technology adoption
- online social networks
- social network data
- power law distribution
- social network analysis
- social media
- community detection
- social networking
- social structure