Investigation on the Value Judgment Criteria of Customized Garment Products by Mass Consumers.
Jun YinHui TaoXuewei JiangPublished in: AHFE (10) (2019)
Keyphrases
- product information
- consumer behavior
- consumer reviews
- market segments
- rapid prototyping
- competitive environment
- marketing campaigns
- online retailers
- pricing strategies
- selection criteria
- commercial products
- evaluation criteria
- online shopping
- human body
- grocery shopping
- purchasing behavior
- neural network
- multiple criteria
- multi criteria
- information overload
- case study