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Effect of Utilitarian and Hedonic Motivations on Consumer Satisfaction with Travel Websites.

Khaldoon NusairHae Jin YoonH. G. Parsa
Published in: J. Inf. Technol. Tour. (2008)
Keyphrases
  • website
  • service quality
  • technology acceptance
  • user satisfaction
  • online stores
  • data sets
  • purchase behavior
  • internet users
  • online shopping
  • perceived usefulness
  • secondary data