An online mechanism for ad slot reservations with cancellations.

Florin Constantin Jon Feldman S. Muthukrishnan Martin Pál

Published in: SODA (2009)

Keyphrases

online learning
display advertising
real time
advertising campaigns
online advertising
database
learning algorithm
search engine
e learning
decision trees
bayesian networks
learning environment
computational model
selection mechanism
waiting times
contextual advertising