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M-pesa: A Case Study of the Critical Early Adopters' Role in the Rapid Adoption of Mobile Money Banking in Kenya.
Benjamin Ngugi
Matthew Pelowski
Javier Gordon Ogembo
Published in:
Electron. J. Inf. Syst. Dev. Ctries. (2010)
Keyphrases
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early adopters
social networks
mobile devices
mobile phone
smart phones
case study
mobile technologies
switching costs
context aware
information technology
mobile agents
financial institutions
technological innovations