Trust decision model for online consumer evaluation: Deeper uncertainty integration in evidence theory approach.
Xiaodan ZhangYanping GongMichael SpecePublished in: J. Intell. Fuzzy Syst. (2019)
Keyphrases
- evidence theory
- decision model
- evaluation model
- online consumer
- dempster shafer evidence theory
- decision problems
- evaluation method
- decision theory
- combination rule
- decision making
- decision makers
- social media
- decision models
- risk assessment
- machine learning
- consumer behavior
- sufficient conditions
- utility function
- game theory
- case based reasoning
- fuzzy logic
- genetic algorithm