Assessing the Buyer Trust and Satisfaction Factors in the E-Marketplace.
Sfenrianto SfenriantoTendi WijayaGunawan WangPublished in: J. Theor. Appl. Electron. Commer. Res. (2018)
Keyphrases
- transaction cost economics
- transaction costs
- online marketplaces
- electronic commerce
- electronic marketplaces
- factors that affect
- online consumer
- trust model
- factors affecting
- trust evaluation
- service quality
- online auctions
- factors that influence
- consumer trust
- individual level
- seller agents
- online markets
- trust relationships
- personality traits
- privacy concerns
- decision process
- business models