How Point-of-Sale Marketing Mix Impacts National-Brand Purchase Shares.

Minha Hwang Raphael Thomadsen

Published in: Manag. Sci. (2016)

Keyphrases

point of sale
mobile payment
marketing strategies
purchase behavior
data mining
social media
credit card
potential customers
business models
consumer behavior
mobile services
customer relationship management
web services
privacy preserving
payment systems