TWIN: TWo-stage Interest Network for Lifelong User Behavior Modeling in CTR Prediction at Kuaishou.
Jianxin ChangChenbin ZhangZhiyi FuXiaoxue ZangLin GuanJing LuYiqun HuiDewei LengYanan NiuYang SongKun GaiPublished in: KDD (2023)
Keyphrases
- user behavior
- individual user
- online advertising
- click through rate
- user interaction
- user preferences
- user experience
- user interests
- search behavior
- log analysis
- implicit feedback
- user actions
- user activities
- user behavior patterns
- web usage mining
- user activity
- click models
- user sessions
- contextual factors
- user intent
- user browsing