Iterative Mixed Method Approach to B2B SaaS User Personas.
Rachael E. BoyleRuslana PledgerHans-Frederick BrownPublished in: Proc. ACM Hum. Comput. Interact. (2022)
Keyphrases
- end users
- pairwise
- detection method
- high accuracy
- iterative methods
- high precision
- synthetic data
- computational cost
- dynamic programming
- cost function
- classification accuracy
- support vector machine
- optimization algorithm
- computational complexity
- classification method
- website
- probabilistic model
- significant improvement
- prior knowledge
- data management
- support vector machine svm
- user interface
- similarity measure