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Customers E-trust for Online Retailers: A Case in China.
Ruimei Wang
Shengxiong Wang
Tianzhen Wu
Xiling Zhang
Published in:
CIS (2012)
Keyphrases
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online retailers
online shopping
competitive advantage
product recommendation
service quality
trust model
online stores
real world
data mining
artificial intelligence
information systems
text mining
business processes
user preferences