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The End of the World or Just a Turning Point? Effects of Negative and Positive Wording within Sustainability Campaigns on Social Media.
Hannah Decker
Alexia Feier
Published in:
HICSS (2023)
Keyphrases
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social media
positive and negative
turning points
social networks
positive effects
positive or negative
user generated content
long term
decision makers
positive data
social media data