Spillover Effect of Content Marketing in E-commerce Platform under the Fan Economy Era.
Ruibin GengShichao WangXi ChenPublished in: CONF-IRM (2018)
Keyphrases
- consumer behavior
- data mining
- website
- multimedia
- customer relationship management
- data mining technology
- real time
- metadata
- cross selling
- multimedia data
- user generated content
- influential factors
- product information
- web content
- electronic commerce
- social media
- long term
- business models
- digital content
- multimedia content
- learning objects
- content management
- social networks