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Using correspondence analysis to monitor the persona segmentation process.

Lieve LaporteKarin SlegersDirk De Grooff
Published in: NordiCHI (2012)
Keyphrases
  • correspondence analysis
  • multivariate statistical analysis
  • factor analysis
  • categorical data
  • multidimensional scaling
  • neural network
  • databases
  • machine learning
  • feature selection
  • pattern recognition