Influence of Customer Identification on Online Usage and Purchasing Behaviors in Social Commerce.
Tien WangRalph Keng-Jung YehDavid C. YenPublished in: Int. J. Hum. Comput. Interact. (2015)
Keyphrases
- internet shopping
- customer transactions
- online retailers
- social commerce
- mining association rules
- factors influencing
- customer satisfaction
- data mining
- business models
- online shopping
- transaction data
- marketing strategies
- personality traits
- cloud computing
- social influence
- service quality
- electronic commerce
- business transactions
- data management
- association rules
- data analysis