The Mediating Role of Trust in the Relationship Between Online Shopping Experience and Consumer's Shopping Values.
Misuk KimChul Woo YooCheul RheeYoung Chan ChoePublished in: AMCIS (2008)
Keyphrases
- online shopping
- online consumer
- purchase intention
- online retailers
- internet usage
- consumer behavior
- shopping behavior
- customer satisfaction
- service quality
- mobile commerce
- internet shopping
- satisfaction degree
- online shoppers
- trust model
- personal information
- statistically significant
- user centric
- electronic commerce
- service providers
- social networks