A Systematic Review of Extant Literature in Social Media in the Marketing Perspective.
Ali Abdallah AlalwanNripendra P. RanaRaed Salah AlgharabatAli TarhiniPublished in: I3E (2016)
Keyphrases
- systematic review
- social media
- empirical studies
- social networking
- social networks
- viewpoint
- databases
- online consumer
- social networking sites
- user generated content
- social interaction
- big data
- online social networks
- database systems
- real world events
- social media platforms
- data management
- long term
- information diffusion
- learning algorithm
- social media content
- database