Customer and Firm Interactions on Social Media.
Hamidreza ShahbaznezhadArvind K. TripathiPublished in: PACIS (2015)
Keyphrases
- social media
- social behavior
- electronic commerce
- information technology
- competitive environment
- customer service
- social activities
- social networking
- user generated content
- social networking sites
- customer behavior
- social context
- customer relationship management
- neural network
- big data
- decision making
- social networks
- customer satisfaction
- social interaction
- service times
- interaction patterns
- website