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Predicting Efficiency of Direct Marketing Campaigns for Financial Institutions.

Sneh GajiwalaArjav MehtaMitchell D'silva
Published in: ISDA (2) (2018)
Keyphrases
  • direct marketing
  • financial institutions
  • marketing strategies
  • anti money laundering
  • data mining
  • data mining applications
  • database marketing
  • database systems
  • data streams
  • risk management