Factors Driving the Adoption of Mobile Banking App: An Empirical Assessment in the Less Digitalized Economy.
Alex NtsifulMichael Adu KwartengAbdul Bashiru JibrilBoris PopeskoMichal PilikPublished in: TDIT (2) (2020)
Keyphrases
- mobile apps
- mobile applications
- m learning
- success factors
- mobile technologies
- technology adoption
- mobile devices
- mobile commerce
- technological innovations
- mobile phone
- perceived usefulness
- technological innovation
- mobile learning
- user experience
- factors that influence
- factors influencing
- factors affecting
- banking services
- external factors
- information technology
- smart phones
- mobile users
- business models
- social networking
- factors that affect
- driving forces
- key factors
- mobile platform
- internet banking
- android platform
- information systems
- low carbon
- social media
- context aware
- fully functional
- risk management
- sustainable development