Machine Learning and Marketing: A Systematic Literature Review.
Vannessa de J. DuarteSergio Zuniga-JaraSergio ContrerasPublished in: IEEE Access (2022)
Keyphrases
- literature review
- machine learning
- data mining
- case study
- information systems development
- fuzzy theory
- predictive modeling
- machine learning algorithms
- learning algorithm
- information extraction
- design science
- decision trees
- website
- public libraries
- computational intelligence
- machine learning methods
- knowledge discovery
- customer relationship management
- social media
- marketing strategies
- current issues