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Gut Liking for the Ordinary: Incorporating Design Fluency Improves Automobile Sales Forecasts.

Jan R. LandwehrAparna A. LabrooAndreas Herrmann
Published in: Mark. Sci. (2011)
Keyphrases
  • engineering design
  • case study
  • design principles
  • information retrieval
  • expert systems
  • design process
  • design decisions
  • design methodology
  • artificial intelligence
  • information systems
  • bayesian networks
  • multiscale