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Gut Liking for the Ordinary: Incorporating Design Fluency Improves Automobile Sales Forecasts.
Jan R. Landwehr
Aparna A. Labroo
Andreas Herrmann
Published in:
Mark. Sci. (2011)
Keyphrases
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engineering design
case study
design principles
information retrieval
expert systems
design process
design decisions
design methodology
artificial intelligence
information systems
bayesian networks
multiscale