Sequential Click Prediction for Sponsored Search with Recurrent Neural Networks.
Yuyu ZhangHanjun DaiChang XuJun FengTaifeng WangJiang BianBin WangTie-Yan LiuPublished in: AAAI (2014)
Keyphrases
- recurrent neural networks
- click prediction
- sponsored search
- web search
- neural network
- feed forward
- echo state networks
- search engine
- additional features
- search advertising
- artificial neural networks
- click through rate
- online advertising
- information retrieval systems
- search behavior
- search result
- web search engines
- genetic algorithm
- machine learning