CTR is not Enough: a Novel Reinforcement Learning based Ranking Approach for Optimizing Session Clicks.
Shaowei LiuYangjun LiuPublished in: CoRR (2023)
Keyphrases
- click prediction
- reinforcement learning
- click through rate
- web search
- sponsored search
- user behavior
- search sessions
- search advertising
- ranking algorithm
- online advertising
- click logs
- reinforcement learning algorithms
- machine learning
- search engine
- implicit feedback
- function approximation
- contextual advertising
- link analysis
- markov decision processes
- dynamic programming
- exploration exploitation tradeoff
- learning algorithm
- ranking functions
- state space
- learning process
- search behavior
- optimal control
- clickthrough data
- display advertising
- learning to rank
- supervised learning
- multi agent