Strategic Manipulation of Internet Opinion Forums: Implications for Consumers and Firms.
Chrysanthos DellarocasPublished in: Manag. Sci. (2006)
Keyphrases
- competitive environment
- competitive intelligence
- internet usage
- information technology
- decision making
- public opinion
- internet enabled
- trading partners
- sentiment analysis
- strategic decisions
- online communication
- case study
- social media
- internet users
- knowledge management
- search advertising
- potential customers
- information systems
- information overload
- online consumer
- online shopping
- online product reviews
- online retailers
- job search
- competitive advantage
- financial services
- product reviews
- internet technology