Using landing pages for sponsored search ad selection.
Yejin ChoiMarcus FontouraEvgeniy GabrilovichVanja JosifovskiMaurício R. MedianoBo PangPublished in: WWW (2010)
Keyphrases
- sponsored search
- search engine
- click prediction
- contextual advertising
- online advertising
- user clicks
- click through rate
- web search
- computational advertising
- website
- web pages
- user experience
- display advertising
- search behavior
- keywords
- information retrieval
- click models
- sponsored search auctions
- web search engines
- search result
- study proposes
- query logs
- web documents
- data mining