A study on the factors that impact consumer decision making process in the context of using social media for choosing a hotel in India among students.
A. VasumathiJeffrey AmbrosePublished in: Int. J. Bus. Process. Integr. Manag. (2024)
Keyphrases
- factors that influence
- social media
- decision making
- high school students
- undergraduate students
- main factors
- university students
- learning activities
- factors influencing
- factors affect
- students learning
- grounded theory
- decision process
- factors affecting
- factors that affect
- key factors
- creative problem solving
- learning environment
- collaborative learning
- decision makers
- learning outcomes
- educational settings
- learning process
- online environment
- conceptual understanding
- e learning
- online consumer
- educational process
- interaction effects
- structural equation modeling
- elementary school
- middle school
- survey data
- higher education
- distance learning
- college students