How does scarcity promotion lead to impulse purchase in the online market? A field experiment.

Yi Wu Liwei Xin Dahui Li Jie Yu Junpeng Guo

Published in: Inf. Manag. (2021)

Keyphrases

online learning
real time
stock market
market share
online stores
comparison shopping
online markets
decision making
image processing
electronic commerce
online advertising
group buying
business transactions
small and medium sized
online retailers
grocery shopping