Analyzing Mobile Instant Messaging User Satisfaction And Loyalty: An Integrated Perspective.
Pu HuangMengxiang LiPublished in: ECIS (2013)
Keyphrases
- user satisfaction
- instant messaging
- text messaging
- service quality
- customer satisfaction
- communication technologies
- information systems
- distance education
- data collection
- computer mediated communication
- mobile devices
- chat conversations
- perceived usefulness
- information quality
- online shopping
- mobile phone
- user perceptions
- social networking sites
- social media
- data analysis