Login / Signup

The value of offline channel subsidy in bricks and clicks: an O2O supply chain coordination perspective.

Zhisong ChenLi FangShong-Iee Ivan Su
Published in: Electron. Commer. Res. (2021)
Keyphrases
  • supply chain coordination
  • group decision making
  • pricing model
  • search engine
  • multi agent systems
  • multi attribute
  • multi criteria
  • neural network
  • supply chain
  • fuzzy set theory