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Combining customer needs and the customer's way of using the product to set customer-focused targets in the House of Quality.
Anna Marti Bigorra
Ove Isaksson
Published in:
Int. J. Prod. Res. (2017)
Keyphrases
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electronic commerce
customer service
customer satisfaction
high quality
customer behavior
potential customers
customer knowledge
small number
customer data
data quality
quality assessment
credit card
probability distribution
customer demand
data sets
consumer behavior
customer preferences