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Soft Frequency Capping for Improved Ad Click Prediction in Yahoo Gemini Native.

Michal AharonYohay KaplanRina LevyOren SomekhAyelet BlancNeetai EshelAvi ShaharAssaf SingerAlex Zlotnik
Published in: CIKM (2019)
Keyphrases
  • click prediction
  • sponsored search
  • search engine
  • web search
  • additional features
  • product search
  • search advertising
  • information retrieval
  • information retrieval systems
  • online advertising