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Predicting response in mobile advertising with hierarchical importance-aware factorization machine.
Richard Jayadi Oentaryo
Ee-Peng Lim
Jia-Wei Low
David Lo
Michael Finegold
Published in:
WSDM (2014)
Keyphrases
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mobile advertising
email
internet advertising
pairwise
singular value decomposition
real time
neural network
hierarchical clustering
relative importance
real world
data mining
search engine
multiresolution
hierarchical classification
batch processing