Influencing factors of trust in consumer-to-consumer electronic commerce with gender and age.
Hyun Shik YoonLuis G. OcceñaPublished in: Int. J. Inf. Manag. (2015)
Keyphrases
- electronic commerce
- influencing factors
- electronic marketplaces
- electronic transactions
- online banking
- mobile commerce
- business models
- brokerage services
- online stores
- tourism industry
- business transactions
- online auctions
- electronic markets
- negotiation protocol
- electronic business
- small and medium sized enterprises