Persona analytics: Analyzing the stability of online segments and content interests over time using non-negative matrix factorization.
Bernard J. JansenSoon-Gyo JungShammur A. ChowdhuryJoni SalminenPublished in: Expert Syst. Appl. (2021)
Keyphrases
- online learning
- online forums
- real time
- web personalization
- online video
- video segments
- user interests
- online communities
- bulletin board
- online resources
- data mining
- multimedia content
- data management
- data analysis
- multimedia
- metadata
- learning analytics
- web content
- digital content
- user generated content
- personalized services
- social media
- case study