Login / Signup

Invited Paper - Even the Rich Can Make Themselves Poor: A Critical Examination of IV Methods in Marketing Applications.

Peter E. Rossi
Published in: Mark. Sci. (2014)
Keyphrases
  • invited paper
  • significant improvement
  • preprocessing
  • databases
  • data sets
  • neural network
  • data mining
  • search engine
  • decision making
  • website
  • social media
  • empirical studies