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Understanding Moderators of Peer Influence for Engineering Viral Marketing Seeding Simulations and Strategies.
Daning Hu
Jiaqi Yan
René Algesheimer
Markus Meierer
Published in:
ICIS (2016)
Keyphrases
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viral marketing
influence maximization
social networks
information diffusion
online social networks
influential nodes
diffusion models
social influence
social media
image processing
social relationships
influence propagation
search engine
information systems
network structure