Fledging Will Continue Until Privacy Improves: Empirical Analysis of Google's Privacy-Preserving Targeted Advertising.
Giuseppe CalderonioMir Masood AliJason PolakisPublished in: USENIX Security Symposium (2024)
Keyphrases
- privacy preserving
- empirical analysis
- targeted advertising
- privacy preserving data mining
- privacy preservation
- theoretical analysis
- vertically partitioned data
- private information
- privacy requirements
- preserving privacy
- data privacy
- empirical studies
- privacy sensitive
- search engine
- privacy concerns
- private data
- privacy issues
- personal data
- differential privacy
- sensitive data
- privacy protection
- horizontally partitioned data
- sensitive information
- multi party
- secure multiparty computation
- data perturbation
- privacy guarantees
- data transformation
- privacy preserving classification
- data anonymization
- data publishing
- privacy preserving association rule mining
- record linkage
- homomorphic encryption
- partitioned data