Identifying Hesitant and Interested Customers for Targeted Social Marketing.
Guowei MaQi LiuLe WuEnhong ChenPublished in: PAKDD (1) (2015)
Keyphrases
- marketing campaigns
- customer relationship management
- marketing strategies
- social media
- customer behavior
- target audience
- direct marketing
- potential customers
- customer service
- social networks
- customer support
- purchasing behavior
- data mining
- social networking
- consumer behavior
- customer base
- social interaction
- customer satisfaction
- website
- customer data
- long term
- viral marketing
- database marketing
- customer segmentation
- data mining applications
- personal preferences
- fraud detection
- fuzzy linguistic
- decision making
- knowledge sharing
- online communities
- social relationships
- social networking sites
- customer retention
- search engine