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The Effects of Consumer Risk Perception on Pre-purchase Information in Online Auctions: Brand, Word-of-Mouth, and Customized Information.
Hong-Youl Ha
Published in:
J. Comput. Mediat. Commun. (2002)
Keyphrases
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information sources
contextual information
information processing
information sharing
neural network
decision making
access control
higher level
user interaction
online auctions