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Target audience selection for direct marketing.

Sinan KegeciEyup Erkan OzbekMustafa Sertac TurkelRemzi DüzagaçVeri BilimiAnalitik BolumuOlcay Taner Yildiz
Published in: SIU (2018)
Keyphrases
  • target audience
  • direct marketing
  • marketing strategies
  • data mining applications
  • data mining
  • database marketing
  • data sets
  • data processing