The Role of Brand Loyalty and Social Media in E-Commerce Interfaces: Survey Results and Implications for User Interfaces.
Dimitrios RigasHammad Akhtar HussainPublished in: HCI (23) (2015)
Keyphrases
- user interface
- social media
- graphical user interfaces
- human computer interaction
- user generated content
- social media streams
- brand image
- interface design
- business models
- electronic commerce
- social networks
- big data
- multimodal interfaces
- social networking
- user friendly
- literature review
- product information
- online stores
- digital libraries
- website