On the design concepts for CRM system.

Jeong-Yong Ahn Seok Ki Kim Kyung-Soo Han

Published in: Ind. Manag. Data Syst. (2003)

Keyphrases

design concepts
customer relationship management
data mining applications
marketing strategies
machine learning
relationship management
database
information systems
decision making
decision trees
data streams
data warehousing
systems analysis and design
key topics