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Audience Prospecting for Dynamic-Product-Ads in Native Advertising.
Eliran Abutbul
Yohay Kaplan
Naama Krasne
Oren Somekh
Or David
Omer Duvdevany
Evgeny Segal
Published in:
BigData (2023)
Keyphrases
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online advertising
behavioral targeting
life cycle
advertising campaigns
targeted advertising
consumer behavior
database
dynamic environments
sponsored search
contextual advertising
search advertising