Interest-matching information propagation in multiple online social networks.
Yilin ShenThang N. DinhHuiyuan ZhangMy T. ThaiPublished in: CIKM (2012)
Keyphrases
- online social networks
- information propagation
- social networks
- influence maximization
- online social
- social graph
- micro blogging
- viral marketing
- social relationships
- greedy algorithm
- social networking
- social media
- social networking sites
- diffusion model
- network structure
- social ties
- social graphs
- diffusion process
- graph theory
- social network analysis